Secret Beauty is a small business from Ghent (Belgium). They offer beauty treatments and specialize in eyelash extensions and hybrid nails. The owner wanted a modern website, that would showcase some of her work and allow visitors to contact them or make appointments.
As our client is a startup we had to work with them on specifying the branding and target customer base first. Then we’ve chosen modern, clean theme with plenty of opportunities to show pictures and deliver a clear message as to what this business does.
Keyword research provided us with some ideas for informative content, that helped with SEO.
Relevant plugins allowed the customer to receive notifications on her smartphone, tablet and laptop, when customers sent a message via online form or booked appointment.